I came across this interesting piece on marketing to the Millennial segment. According to this MediaPost blog, Millennials are one of the most ethnically diverse adult population segment. The article states that “Millennials are more likely than Gen Xers or Baby Boomers to interact with people who have a different ethnic or cultural background than themselves…”
What this is also saying is that Millennials reflect a broader definition of diversity which goes farther than ethnicity and includes gender, sexual orientation, age, religion, political affiliation. Consequently, they also want to see diversity reflected in the media they consume.
An important component of marketing is understanding that it is a social process, and diversity elements are important in any marketing plan addressing population subgroups. An important fact to consider in branding and marketing strategies. This article by Sharalyn Hartwell aptly points this out…check it out…
- Millennials Will Determine the Future of Companies (prweb.com)
- US Sees Racial And Ethnic Diversity Spreading (eurasiareview.com)