Came across this great blog piece in HuffPo on producing great creative. I’m sharing because I recently pitched a creative idea which floundered a bit…these guidelines would have been very useful for me…so I pass these nuggets onto you!
Digital strategist and content creator
Posted: 03/27/2013 11:44 am
There are a lot of horrible creative ideas out there. The kinds that make you wonder, “Who the hell approved that?” Whether you’re an agency developing creative for a client or a company looking to refresh a new product, new ideas aren’t just nice to have, they’re essential to winning in today’s world. Here are a few top-level ways you might be doing creative wrong.