Getting Started | Content Marketing Institute


Getting Started | Content Marketing Institute.

This is a great jumping off point for learning about content marketing, what it is, how its done and its value!  Here’s as good a definition I’ve seen on the subject:

“Content Marketing is owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior”by Joe Pulizzi


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Filed under Advertising, Content Marketing, Marketing, Media

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