I came across an insightful read on the INMA website featuring a blog authored by Steve Gray, a former exec at the American Press Institute (API). Steve blogs about disruption in the media, and this particular post is chock full of data on why media companies need to quickly change/adapt sales strategies to conform to current and future media trends. In his post Steve focuses on newspapers, print and on-line.
But don’t be mislead…this is not about discounting the value of newspaper readership at all. In fact, newspaper readership is holding its own…check out newspaper trends with our northern neighbors (Canada) and you’ll see what I mean…we need to examine the trends and levearge the value of both mediums…Enjoy!