Marketing Still Uncoordinated At A Lot Of Companies 11/04/2014

Marketing Still Uncoordinated At A Lot Of Companies

by Karl Greenberg – MarketingDaily, MediaPost, November 3, 2014

I thought this article to be extremely important in light of unprecedented media spend shift from traditional media to digital platforms, and even within the digital eco structure….according to Karl Greenberg’s blog on MediaPost…”Marketing is dysfunctional at a lot of companies.  And in spite of the widely adopted refrain about breaking down silos between practices, silos are still the order of the day.”

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