Predictive Analytics – A Better Way of Understanding Buying Behaviors

Great article on predictive analytics from the MediaReset blog

Yeah, sure — Big Data. We get it, right? We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who’s in the marketing and advertising business — like local media companies — needs to get good at it. Right? Not that […]

via The next media disruption tool: Predictive analytics — MediaReset

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