Great article on predictive analytics from the MediaReset blog
Yeah, sure — Big Data. We get it, right? We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who’s in the marketing and advertising business — like local media companies — needs to get good at it. Right? Not that […]
Category Archives: Media Research
I came across an insightful read on the INMA website featuring a blog authored by Steve Gray, a former exec at the American Press Institute (API). Steve blogs about disruption in the media, and this particular post is chock full of data on why media companies need to quickly change/adapt sales strategies to conform to current and future media trends. In his post Steve focuses on newspapers, print and on-line.
But don’t be mislead…this is not about discounting the value of newspaper readership at all. In fact, newspaper readership is holding its own…check out newspaper trends with our northern neighbors (Canada) and you’ll see what I mean…we need to examine the trends and levearge the value of both mediums…Enjoy!
We all know that customization is the trend and it is what our audiences expect. However, it is even more critical in the area of health and wellness. We need to move from “hitting them” at the right place, at the right time, with the right message to understanding what that consumers needs at the specific time and join them in the moment.
I came across this interesting piece on marketing to the Millennial segment. According to this MediaPost blog, Millennials are one of the most ethnically diverse adult population segment. The article states that “Millennials are more likely than Gen Xers or Baby Boomers to interact with people who have a different ethnic or cultural background than themselves…”
What this is also saying is that Millennials reflect a broader definition of diversity which goes farther than ethnicity and includes gender, sexual orientation, age, religion, political affiliation. Consequently, they also want to see diversity reflected in the media they consume.
An important component of marketing is understanding that it is a social process, and diversity elements are important in any marketing plan addressing population subgroups. An important fact to consider in branding and marketing strategies. This article by Sharalyn Hartwell aptly points this out…check it out…
- Millennials Will Determine the Future of Companies (prweb.com)
- US Sees Racial And Ethnic Diversity Spreading (eurasiareview.com)