Great article on predictive analytics from the MediaReset blog
Yeah, sure — Big Data. We get it, right? We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who’s in the marketing and advertising business — like local media companies — needs to get good at it. Right? Not that […]
Category Archives: Media
by Karl Greenberg – MarketingDaily, MediaPost, November 3, 2014
I thought this article to be extremely important in light of unprecedented media spend shift from traditional media to digital platforms, and even within the digital eco structure….according to Karl Greenberg’s blog on MediaPost…”Marketing is dysfunctional at a lot of companies. And in spite of the widely adopted refrain about breaking down silos between practices, silos are still the order of the day.”
Are You A Native Or An Immigrant?
I haven’t reposted in quite a while, as I don’t get much time to read about the things I love between my day job selling ads at The Washington Post and taking care of my family of five (no tears please)! As soon as I opened up time to read I saw this great article penned by blogger Earl J. Wilkerson (How Publishers Can Embrace Digital Natives and Digital Immigrants). Loved it. Thanks Earl…now I know who I am…although I always had an idea…it’s a great read, so I share with you…
I came across an insightful read on the INMA website featuring a blog authored by Steve Gray, a former exec at the American Press Institute (API). Steve blogs about disruption in the media, and this particular post is chock full of data on why media companies need to quickly change/adapt sales strategies to conform to current and future media trends. In his post Steve focuses on newspapers, print and on-line.
But don’t be mislead…this is not about discounting the value of newspaper readership at all. In fact, newspaper readership is holding its own…check out newspaper trends with our northern neighbors (Canada) and you’ll see what I mean…we need to examine the trends and levearge the value of both mediums…Enjoy!
We all know that customization is the trend and it is what our audiences expect. However, it is even more critical in the area of health and wellness. We need to move from “hitting them” at the right place, at the right time, with the right message to understanding what that consumers needs at the specific time and join them in the moment.
Considering all the diversity issues in the advertising/media industry, I think this article offers good insight on defining and dealing with bias in this industry.
This is a great jumping off point for learning about content marketing, what it is, how its done and its value! Here’s as good a definition I’ve seen on the subject:
“Content Marketing is owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior”…by Joe Pulizzi