Category Archives: Social Media

Content Marketing Is Our Next Big Revenue Threat— unless we embrace it now

A great read for my colleagues in print (newspaper and magazine industry), and if you are exploring content marketing strategies.  While content marketing has been around forever, appearing under many different names (advertorials, ad sponsored content, etc.), what makes the topic so relevant today are the host of technology tools, which allow you to explore different levels of user engagement….if we (traditional publishers) hesitate to use content to drive revenue in new and engaging ways, then you will be surprised who won’t!

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OUT OF THE BOX BLOG

25 February 2013 · By Kylie Davis

Rather than view content marketing as a threat, news media companies need to see an exciting opportunity worth exploring right now. Otherwise, we’ll be edged out by the new competition — our own advertising clients.

In the heat of a pitched newsroom debate, a former colleague once labeled me a “commercial whore” because I had dared to champion a project to save a weekly newspaper section from death.

I had asked its advertisers, who were leaving in droves, what changes we would need to initiate to give them confidence in the section again. I asked what content they might like to see and if  — or how — they could see themselves participating in that content.

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Filed under Advertising, Content, Content Marketing, Marketing, Media, Newspapers, Social Media

Women Be Dominatin’ Social Media

MediaPost Publications Women Be Dominatin’ Social Media 07/06/2012.

According to MediaPost blog, The Social Graf, women are way more social than men in usage of social media.  They dominate Facebook and Twitter, making up 58% and 64% of their memberships respectively….impressive numbers….see article link for more interesting stats.

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Filed under Advertising, Diversity, Marketing, Media, Media Research, Social Media

Good Advice For Ad Agencies and Marketers

A refreshing perspective on the over-socialized-hookah-meditation-trance-vegetative-mindset world of advertising we live in today.  It’s easy to loose sight of the role of advertising…which is “to sell something’.  Remember that old adage…keep it simple stupid…Advertising Age editor Rance Crain nails it in this piece that provides good solid advice for ad agencies and marketers…simplicity, surprise and a smile, check it out and tell me what you think…Advertising Is Business, Not Some Holy Mission.

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Filed under Advertising, Marketing, Media, Social Media

Repost from Life Of A Nappy-Headed Fat Chic

Check out this opinion I am posting on the Nivea advertising campaign controversy from the cool blog

LIFE OF A NAPPY-HEADED FAT CHIC!

Here is my two cents on the Nivea Controversy, and much has been said on the topic of what many are calling an insensitive Nivea print ad. The campaign (“RE-CIVILIZE YOURSELF”…from Nivea’s Look Like You Give A Damn ad campaign which targets men) shows a clean-cut black male tossing his alter ego uncivilized head aside (literally).

I don’t think this creative execution is racism on the part of Nivea, as some have decried, but I do think it’s a case of falling asleep at the “insensitivity” switch. In my 30 plus years in the ad business, I’ve seen this happen way too many times…and the reasons are as varied as the number of days in a year. All to often companies (and/or their media agents) become complacent to the real world sensitivities…surrounded by people who often times look and think like them…and not the real world people who are buying their products and services…and consequently lose sight of what may/could be offensive and what’s not.

There’s a lesson here. The simple solution is to incorporate diverse creative and media perspectives, through a diverse management and creative team, to give a voice on what can be construed as offensive. Nivea should have at the very least, an African-American ad agency or media consultant to vet creative concepts…perhaps they do. I think its a small price to pay (for advice) compared to all that free negative press…basically this should not happen in this day and age…but the road to insensitive ads is a cluttered one unfortunately…

davedejesus

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Filed under Advertising, African American, Diversity, Marketing, Media, Multi Cultural Targeting, Social Media

Tom Burrell on Marketing and Black ‘Inferiority

In his bookBrainwashed: Challenging the Myth of Black Inferiority“, ad legend Tom Burrell asserts that “one of the greatest propaganda campaigns of all time was the masterful marketing of the myth of black inferiority to justify slavery within a democracy.”   Tom Burrell on Marketing and Black ‘Inferiority’ – Ad Legend Outlines Past Propaganda, Sees Hope for Future Voices By: Rance Crain, Advertising Age, April 18, 2011.

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Filed under Advertising, Diversity, Marketing, Media, Multi Cultural Targeting, Social Media, Uncategorized

We need a black Mark Zuckerberg – Ideas@Innovations – The Washington Post

Guess who’s coming to dinner….here’s a great article on who’s missing from the diversity table in the tech world!

We need a black Mark Zuckerberg – Ideas@Innovations – The Washington Post.

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Filed under Advertising, African American, Diversity, Marketing, Media, Multi Cultural Targeting, Social Media, Uncategorized

Does Your Social-Media Program Actually Boost Sales? | Rance Crain – Advertising Age

Ad Age Editor at Large Matt Creamer drew a big response when he wrote in our first issue of the year that popularity doesn’t necessarily lead to influence (never mind purchasing) when it comes to social media.

via Does Your Social-Media Program Actually Boost Sales? | Rance Crain – Advertising Age.

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Filed under Advertising, Marketing, Media, Social Media