A great read for my colleagues in print (newspaper and magazine industry), and if you are exploring content marketing strategies. While content marketing has been around forever, appearing under many different names (advertorials, ad sponsored content, etc.), what makes the topic so relevant today are the host of technology tools, which allow you to explore different levels of user engagement….if we (traditional publishers) hesitate to use content to drive revenue in new and engaging ways, then you will be surprised who won’t!
OUT OF THE BOX BLOG
25 February 2013 · By Kylie Davis