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Multicultural Marketing Is Very Much Alive

It amazes me to see that in 2011 we continue to debate the value of multicultural marketing!  The September 9, 2011 issue of Advertising Age presents a solid discussion on the relevancy of multicultural advertising in today’s marketing environment.  Key points made include the fact that multicultural ad agencies continue to grow, Hispanic advertising is growing faster than all other sectors of advertising, cultural relevance remains the trump card in marketing, language is and will continue to be a factor, cultural pride, empathy and relating to me are still important factors…read for yourself…Multicultural Marketing Is Very Much Alive


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Filed under Advertising, African American, Diversity, Hispanic Marketing, Marketing, Media, Multi Cultural Targeting