Rance Crain, Editor-In-Chief of Advertising Age magazine speaks out on brands obsessing over data and missing the boat on connecting with consumers. Rance points out that as consumers move away from brands (for a variety of reasons), marketers respond by switching to less expensive ways to promote their products. In the process, they also end up “diffusing the rime and attention consumers are willing to give to individual sales pitches.” Often these companies respond by marketing to those consumers who are “highly motivated” to buy their products. But what about the rest of these unconverted potential customers. Read this to find out more!