Tag Archives: Business

Diversity Matters, MediaPost Publications, July 6, 2012

I came across this interesting piece on marketing to the Millennial segment.  According to this MediaPost blog, Millennials are one of the most ethnically diverse adult population segment.  The article states that “Millennials are more likely than Gen Xers or Baby Boomers to interact with people who have a different ethnic or cultural background than themselves…”

What this is also saying is that Millennials reflect a broader definition of diversity which goes farther than ethnicity and includes gender, sexual orientation, age, religion, political affiliation.  Consequently, they also want to see diversity reflected in the media they consume.

Read more: http://www.mediapost.com/publications/article/178032/diversity-matters.html#reply#ixzz27oNDZQfq

An important component of marketing is understanding that it is a social process, and diversity elements are important in any marketing plan addressing population subgroups.  An important fact to consider in branding and marketing strategies.  This article by Sharalyn Hartwell aptly points this out…check it out…

davedejesus

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Filed under Advertising, African American, Diversity, Hispanic Marketing, Marketing, Media, Media Research, Multi Cultural Targeting

Multicultural Marketing Is Very Much Alive

It amazes me to see that in 2011 we continue to debate the value of multicultural marketing!  The September 9, 2011 issue of Advertising Age presents a solid discussion on the relevancy of multicultural advertising in today’s marketing environment.  Key points made include the fact that multicultural ad agencies continue to grow, Hispanic advertising is growing faster than all other sectors of advertising, cultural relevance remains the trump card in marketing, language is and will continue to be a factor, cultural pride, empathy and relating to me are still important factors…read for yourself…Multicultural Marketing Is Very Much Alive

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Filed under Advertising, African American, Diversity, Hispanic Marketing, Marketing, Media, Multi Cultural Targeting